The Fender Custom Shop has released a behind-the-scenes short film where viewers can appreciate the highly elaborate artwork and intricate amount of detail that goes into each master built instrument.
The film, shot in the Custom Shop in Fender's U.S. manufacturing facility in Corona, Calif., also offers a sneak peak at the striking product offerings being displayed at the upcoming 2013 Winter NAMM show.
Every NAMM show, the Fender Custom Shop booth is a destination that attracts both guitar and art enthusiasts to view the unique one-off creations of its master builders.
Fender has raised the ante once again with its 2013 products. Watch the video and preview the Fender Custom Shop's 2013 instruments below.